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Friday, June 10, 2011

Estonian Connection

The only time I had heard about Estonia was when I was working for my last employer. Estonia forms one of the 3 parts of the Baltic, which has Lithuania and Latvia as well. It was a research project on the Pet food category for the exclusive Baltic region.The second instance was when I was reading the uber-hero novel by Karan Bajaj - "Johny Gone Down". The central character in the novel had an acquaintance from Estonia. I recall there was also a sarcasm mentioned in the novel relating tot he small size and the disconnect of this country with the rest of the World. And now finally, it was our very first customer - Vilve Molder, who acquainted me to her very own Estonian world.

Estonia restored its independence from the Russian Federation in 1991; and since then it is enjoying its independent status in the Northern Europe region. Today, Estonia has the highest GDP per person of any country that used to be part of the Soviet Union. It is listed as a High-Income economy by the World Bank. But the characteristic of Estonia that has helped us the most is that Estonia has the highest level of Internet freedom in the World. It probably could be the reason for getting our very first Seller from Estonia, Vilve Molder.



Vilve as she describes to us, is passionate about handmade crafts. Well, that does not come as a surprise considering Estonia boasts of some rich craft and culture that includes native blacksmith, native textile design and traditional handicraft. The craft that Vilve involves is more on the home decor subjects. She crafts trays and artifacts out of Juniper bark. Juniper is a coniferous tree, much like the tropical pines. In Estonian/European culture, it is known for its exorcism properties, hence used to ward off the evil spirits. The dishes/trays made out of Juniper bark are in beautiful shapes and small to big sizes with medium in between. They can be used as a home decor product to beautify the living rooms. An interesting anecdote of these Juniper dishes is that they spell out an aroma when a hot dish is put on them !!

Click on the link below to check out Vilve's Profile on our site, and also her exquisite collection.
http://www.handmadeselling.com/home_treasure

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