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Monday, August 22, 2011

Threads do the talking

Till now it had been individuals who used our site to present their own handmade label to the World. But now it seems we have got our first designer label on the block. Firstly, it was a feeling of apprehension to get such a reputed LABEL on board. It was more jittery to know that the same label is showcasing in the ongoing Lakme Fashion week. Apart from the other concerns of linking ourselves with a designer label, it was also a concern of sticking to our philosophy of "selling things only made by hand" and only showcasing the products made my "natural products".

But have to admit, all the concerns were ripped off once the products were showcased. Each product boasts off its thread, which is organic and speaks of its close to the Earth philosophy. Each product is unique, each and every thread along with its weave narrates an intricate story.

In fact really glad to know that the philosophy of  Bhu:sattva is an extension of ours. They do not favour artificial dyes and harmful chemicals. Empowering the craftsmen and technicians is their motto, that is concurrent with ours too. Proud and delighted to be aligned with them. Wish there were more like them...

                                          This one is my favourite of the lot!!!


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